Launched in 2007, CenTrak is a leader in Real-Time Location Systems (RTLS) for the healthcare market. CenTrak improves healthcare operational workflow and the quality of patient care via the industry's most robust and scalable Enterprise Location Services™. These systems offer a unique combination of technology-linking RFID tags and sensors with displays which permit users to track, locate and observe movement of equipment and people in real-time. CenTrak currently locates millions of patients, staff, visitors and assets in healthcare facilities all over the world. CenTrak systems enable critical solutions including Asset Tracking & Management, Nurse Call Automation, Clinical Operations and Workflow, Patient, staff and New Baby protection, Temperature Monitoring, and Hand-Hygiene Compliance/Infection Control. The company is best known for its Second-Generation Infrared (Gen2IR™) technology which delivers Clinical Grade Locating, a requirement for workflow and other key healthcare automation opportunities.
The Director of Strategic Marketing serves as a strategic thought collaborator and partner for the senior management team in building robust marketing plans that help achieve strategic imperatives. This "hands on" role will work closely with product managers, business development directors, and our unique ecosystem of partners. This professional will play an essential role in coordinating and implementing strategic marketing plans inclusive of research, analytics, communications and product management globally. Part analyst, part strategist, this highly motivated and creative professional should be able to quickly assimilate into the business and evaluate the current state and efficiently address opportunities for growth.
Based on the research gathered, an essential duty is to write and create concise business plans for various product offerings.
Together with the Marketing team, develop market strategy, themes and execution approach to marketing campaigns for major projects.
Develop and oversee implementation of marketing and sales strategy - including channel strategy, campaigns, events, digital marketing, and PR Support execution of go-to-market strategies for revenue growth and market penetration as well as expanding the company's global reach.
Areas of focus over the last several years: Healthcare, Healthcare IT and Healthcare technology.
Bachelor's degree required, Masters preferred in business, marketing or healthcare/IT.
Demonstrated ability to design and implement new programs and lead strategic change initiatives in a fast-paced, high-growth environment.
Possess an exceptional professional presence and excellent communication skills with the ability to build lasting and impactful relationships with partners and hospitals.
Experience launching and positioning technical products and solutions.
Ability to work on and positively influence multi-disciplinary teams.
Strong written and verbal communication skills.
Desire to be hands-on and juggle multiple projects.
Some travel required.